In many organisations, corporate parking management remains opaque and only partially digitalised. Limited visibility, irregular occupancy and hard-to-measure access patterns often lead to inefficiencies that go unnoticed in daily operations.

As companies embrace hybrid working, promote sustainable mobility and integrate ESG requirements, corporate parking is becoming a strategic asset, on par with office space and IT infrastructure.

Corporate parking: a space governed by specific rules

Corporate parking includes all parking facilities associated with a business site, whether intended for employees, visitors, tenants or external service providers.

Unlike public parking, it operates according to internal organisational rules. Access is restricted, capacity is finite and multiple user profiles must coexist within a secure and controlled environment. Traceability of entries and exits therefore becomes a key operational and regulatory concern.

In practice, these constraints are rarely supported by adequate management tools. Around 30% of private parking spaces in Europe remain unused on a typical day. This underutilisation does not reflect a lack of demand, but rather limited insight into real usage, static access rights and legacy access systems that are difficult to adapt.

Why modernise corporate parking management?

1. Adapting to new ways of working

With the rise of hybrid work, on-site presence varies significantly by day and team. Models based on permanently assigned parking spaces inevitably result in a high number of unused spots.

Digital solutions introduce flexibility through ad hoc reservations, shared use across departments and dynamic allocation based on actual demand.

2. Supporting new mobility patterns

Mobility habits are evolving rapidly. In some European countries, more than 25% of commuting journeys now rely on alternative modes, such as cycling, carpooling or shared vehicles.

Corporate parking must adapt by integrating bicycle facilities, carpool spaces and EV charging stations. Modern systems enable this transition by categorising spaces, monitoring usage and enforcing access rules aligned with sustainability policies or accessibility requirements.

3. Enhancing security and traceability

Organisations must ensure that only authorised individuals can access their premises. Traditional solutions such as physical badges or remote controls have well-known limitations, including loss, misuse, lack of reliable access logs and replacement costs.

Automatic number plate recognition (ANPR), combined with centralised software, enables fully automated access, time-stamped passage records and real-time management of authorisations—without reliance on physical credentials.

4. Leveraging data to optimise space

Data-driven management is one of the key advantages of modern parking systems. Dashboards allow organisations to monitor occupancy in real time, analyse trends by day or period, identify bottlenecks and objectively adjust internal policies.

This approach aligns closely with ESG requirements, particularly the environmental pillar, which promotes more efficient use of existing infrastructure.

How does a modern parking management system work?

A modern parking management system typically consists of four interconnected components.

Entry and exit identification rely on ANPR, existing badge readers or QR codes for visitors. Access is then automated based on company-defined rules, taking into account user profiles, time slots and priority policies.

Administrators use a management portal to handle users, tenants, quotas and occupancy, while employees access a user portal or app to reserve spaces, register temporary vehicles or declare visitors.

Use cases: how organisations deploy modern parking systems

Multi-tenant buildings

In shared environments, tenants have different requirements. Digital systems enable transparent allocation of spaces, autonomous management per tenant and reduced usage conflicts, while simplifying central administration and controlling costs.

Corporate headquarters

At central sites, parking becomes an integral part of the employee experience. It increasingly connects with flex office concepts, badge systems and workplace management tools, contributing to smoother daily operations.

Monetising unused parking capacity

More organisations choose to open part of their parking facilities outside office hours or during off-peak periods. This improves overall utilisation and can generate a 10–15% increase in parking-related revenue, depending on location.

Key criteria when selecting a parking management solution

Beyond differences between vendors, organisations typically assess compatibility with existing equipment, SaaS or cloud architecture, multi-site capabilities, API integrations, tenant autonomy, data security and alignment with ESG objectives.

Conclusion

Corporate parking is no longer just a functional space. It is becoming a strategic extension of mobility policy and the working environment.

Modernising parking management improves visibility, optimises space utilisation, enhances security and supports the transition to sustainable mobility. Organisations aiming to align parking with hybrid work, operational efficiency and ESG goals benefit from adopting centralised, data-driven solutions.

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Sources :

• KiM – Netherlands Institute for Transport Policy Analysis, Parking and mobility patterns in Europe, 2023
• Eurostat, Modal split of commuting journeys, 2023
• CROW, Shared and flexible parking strategies, 2022
• Regulation (EU) 2020/852 – EU taxonomy on sustainable activities