As companies aim to improve quality of work life, reduce greenhouse gas emissions, and comply with new regulations such as the Mobility Orientation Law (LOM) in France or the Mobility Plan (PDE/BVP) in Belgium, the Corporate Mobility Plan is emerging as a strategic tool. Yet, one critical asset often remains underutilized: parking.

Legal Mobility Obligations for Companies

Before diving into practical strategies, it’s important to understand the regulatory framework and employer responsibilities.

These requirements vary across European countries:

In France, the Mobility Orientation Law (LOM) requires companies with more than 50 employees on a single site to implement an Employer Mobility Plan (PDME) to promote sustainable commuting (carpooling, cycling, public transport, etc.).
As of January 1, 2025, stricter rules also apply to parking areas in France:

• One charging point is required for every 20 parking spaces.
• PMR-accessible spaces must be equipped accordingly.
• Public-access car parks must have at least 5% of spaces equipped.
• Large fleets (over 100 vehicles) must include at least 20% clean vehicles starting in 2025.

In Belgium, and more specifically in the Brussels Region, Corporate Mobility Plans (PDE/BVP) have been mandatory since 2004 for sites with over 100 employees. Their goal is to reduce environmental impact and road congestion by analyzing commuting patterns and implementing concrete actions in favor of sustainable mobility.

Companies must therefore assess their current situation, define clear actions, and adapt their parking facilities and vehicle fleets to meet these regulatory obligations.

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The Evolution of Flexible Mobility Plans

In recent years, corporate mobility plans have undergone a significant transformation. Companies are moving away from one-size-fits-all commuting models to embrace more flexible and inclusive strategies. These plans prioritize:

• Employee Choice: Offering options like public transport, bike-sharing, carpooling, and mobility budgets.
• Sustainability: Reducing carbon footprints through EV adoption and greener transport modes.
• Adaptability: Addressing the dynamic needs of hybrid work environments and varied commuting patterns.

Implementing flexible mobility plans is essential for fostering employee satisfaction, meeting sustainability goals, and staying competitive in attracting and retaining top talent.

Parking’s Role in Mobility Shifts

Traditionally seen as static infrastructure, parking is evolving into a dynamic, multi-functional asset. In today’s hybrid work environment, parking plays a strategic role in:

• Encouraging alternative transportation methods: Limiting parking access nudges employees toward carpooling, public transit, or cycling, particularly for those with viable alternatives.
• Prioritizing individuals without alternatives: Ensuring parking access for those who genuinely need it due to limited commuting options.
• Supporting emerging mobility trends: Facilitating EV adoption and shared transportation solutions through dedicated infrastructure and management systems.

How Parking Can Seamlessly Integrate into Mobility Strategies

Parking can no longer be viewed in isolation from broader mobility initiatives. Integrating smart parking solution like Izix with mobility platforms such as Vaigo allows companies to:

• Align parking management with mobility budgets to encourage greener transport choices.
• Provide employees with the ability to plan their commutes, combining parking with other options like public transport or ride-sharing.
• Monitor parking usage patterns to adapt and optimize resources effectively.

By leveraging these integrations, organizations can turn parking into a lever for enhancing employee satisfaction and achieving sustainability goals.

Building an Effective Mobility Plan: Key Steps

Once the right levers are identified, the next step is to develop a clear action plan. Here are the key steps to creating an effective mobility plan:

1. Assess current commuting patterns and parking usage.
2. Consult employees to understand their needs and constraints.
3. Define realistic, measurable objectives (emissions reduction, adoption rates, etc.).
4. Develop a structured action plan: alternative transport, parking management, fleet policy.
5. Choose suitable and integrated solutions (management platforms, tracking tools, mobility services).
6. Implement the selected actions, including parking access, charging stations, and incentives for soft mobility.
7. Track results and regularly update the plan—including parking layout if needed.

Tools and Resources for Successful Mobility Planning

Proximus: a leading example

A notable example is the integration of Izix’s smart parking management system with Vaigo Mobility Platform for Proximus. This collaboration enables employees to seamlessly book parking while managing their mobility budgets through Vaigo’s platform. Proximus’s adoption of this solution showcases how combining parking with broader mobility strategies can drive employee satisfaction and align with sustainability objectives.

The Proximus example shows that success also depends on using the right tools. Here are some useful resources to support your own approach:

• Izix: intelligent parking management solution, easily integrated with your workplace tools (calendars, HRIS, mobility solutions, etc.).
• Vaigo: platform for managing mobility and associated budgets.
• Aries Consultant: comprehensive support in building your mobility strategy.
• 1km à pied: tool for analyzing home-work journeys and optimizing employee commutes.

Conclusion

As the mobility landscape evolves, parking must be reimagined as a dynamic lever for change. By integrating smart parking systems with comprehensive mobility platforms, companies can create mobility plans that drive sustainability, flexibility, and employee satisfaction.