A tailored parking concept for 500 employees and only 110 spaces
When Heineken International's Global Procurement and Global Supply Chain teams relocated to The Base D at Amsterdam Schiphol, they brought 500+ employees to a modern building with just 110 underground parking spaces. Many employees were commuting from Zoeterwoude, 30 km away, making parking access a genuine daily concern. Heineken assembled a cross-functional Mobility Tribe and partnered with Izix to design a custom parking concept built around fairness, data, and flexibility.
Designing a fair and functional parking system for a new headquarters
Relocating 500+ employees to a space with 110 parking spots required a structured, policy-driven approach not just a first-come, first-served free-for-all.
- Severe capacity mismatch: only 110 spaces for 500+ employees, many commuting from 30 km away with limited public transport alternatives.
- No existing allocation framework: without a structured policy, parking access was arbitrary and created internal friction.
- Complex employee profiles: different commute distances, travel time differences between car and public transport, and varying work patterns required a nuanced allocation model.
- Need for real-time monitoring: as the car park approached capacity, the system needed to react dynamically offering nearby alternatives or carpooling prompts.
A rights-based reservation system built around commute logic and real-time availability
Working closely with Heineken's Mobility Tribe, Izix co-designed a parking policy and digital platform (the Heineken Portal) that allocates access fairly based on each employee's commuting profile.
- Commute-based parking rights: each employee is assigned parking rights based on commuting distance and the gap in travel time between car and public transport ensuring fairness across the workforce.
- Two-tier access model: Group 1 (priority commuters) can reserve up to a week in advance; Group 2 (all others) can book up to 48 hours ahead based on live availability.
- Dedicated Heineken Portal: a branded reservation platform (heineken.parkres.nl) developed by Izix for fast, efficient booking and continuous demand monitoring.
- Multiple access methods: employees enter via keycard, QR code, or license plate recognition with Izix supplying the hardware.
- Dynamic overflow management: when capacity is nearly full, the system automatically notifies employees and redirects them to nearby alternatives or suggests carpooling.
A scalable parking concept that turns a constraint into a fair system
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Equitable daily experience
With full visibility and zero manual coordination.
Ready to make the most of every available parking space?
Whether you have too few spaces or too many users, Izix helps you build a fair and efficient system tailored to your needs.
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